PlayReplay hired by digital download studio W!Games
Here at PlayReplay we have been working away on some fantastic digital download games for our clients. We are very pleased to announce our partnership with W!Games from Amsterdam, who are creating some very cool things indeed. The recent announcements about Greed Corp for PSN, XBLA and PC download are already catching the eye of both the press and consumers.
PlayReplay is working with the marketing and product team at the studio to initiate a full marketing and PR programme in the US, UK and across Europe. Watch out for a 4 page feature on the studio’s gaming IP, Mistbound, in january’s issue of EDGE magazine, plus plenty of other coverage from now until launch in early 2010.
If you want to know more now , then please visit www.mistbound.com, sign up to the studio’s facebook page or the twitter feed
Nikki Kuppens, one of W!Games talented artists outside their front door.
I have copied the press release below that announces our partnership, but before you get to that take a look at one of the great trailers produced by the studio for Greed Corp.
Greed Corp gameplay trailer (PSN, XBLA and PC)
Here is the press release:
PlayReplay, the marketing agency for download games, is proud to announce a new partnership with one of the Dutch development communities hottest talents, W!Games.
This new partnership sees a strategic and tactical collaboration between marketing teams from both companies in the release of W!Games’ anticipated gaming world IP, Mistbound, and the studio’s first download release and highly anticipated turned based strategy game, Greed Corp, on PlayStation®Network, Xbox LIVE® Arcade and PC Download, due early 2010.
Oliver Birch from PlayReplay commented on partnership, “The opportunity to work with the creative geniuses at W!Games on the marketing strategies for their core download gaming proposition is an impressive long term project, matched by PlayReplay’s appetite for digitally distributed games.”
“We have developed a full programme of media tours, PR activity, social media and platform marketing that will be difficult to miss. The output from this studio is second to none, and it is our job to let everyone know.”
W!Games MD, Guy Melis shed further light on the deal; “Our relationship with PlayReplay started early in the development thought process, and their on-going support throughout our launch plans allows us to concentrate on our core business of creating engaging IP and making great games.”
“PlayReplay has extensive experience promoting digitally distributed console and PC titles and as a studio with a lot of ambition, we wanted to mirror our aspirations by working with the kind of informed expertise that PlayReplay can provide, safe in the knowledge that our games will be in the mind’s of a worldwide gaming audience.”
