To promote the launch of their hot new A1 small car, Audi brought out a the A1 Beat Driver iPhone app. A completely free rhythm-based driving game with 9 music tracks at launch (more added subsequently, again for free) from the likes of the Rakes and La Roux. PlayReplay joined the campaign alongside the motoring press to spread the word.
Gameplay video – Games Uncovered
Pocket Gamer exclusive
MCV
The Portable Gamer
Into Mobile
Macworld
Spawnpoint
Game on Mac
Mobile Marketing (Polish)
